What is Marketing?

Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

1. advertising and branding
2. communications
3. database marketing
4. professional selling
5. direct marketing
6. event organization
7. field marketing
8. global marketing
9. international marketing
10. internet marketing
11. industrial marketing
12. market research
13. neighborhood marketing
14. public relations
15. retailing
16. search engine marketing
17. marketing strategy
18. marketing plan
19. strategic management
20. experiential marketing
21. bluetooth marketing
22. social influence marketing

Source: http://en.wikipedia.org/wiki/Marketing